CASE STUDY · KHADIJA IBRAHIM · PRODUCT MANAGEMENT
9:41
TYPICAL SHOP APP
ShopManager Pro
Dashboard
Inventory
Sales
Reports
Settings
—
Today's Sales
—
Items Sold
Add new sale
Enter quantity
Enter amount (Rs.)
Save Draft
Submit
Four fields just to log one sale
↙
He's mid-customer. He's not opening this.
↘
"A small shop owner, constantly serving customers, no time to learn new tools, already lives on WhatsApp. For them, the best product is one that doesn't feel like a product."
— from my teardown on designing for people who don't want to use products
MY REDESIGN — Khadija
S
Khadija — Sales Manager
Active now
Good morning! How's the shop today? 👋
busy morning, sold a lot of chai and biscuits
Nice! Want me to log that? Just tell me roughly how much.
track today's sales: 4500
Got it — logged Rs. 4,500 for today.
This weekRs. 18,200
vs last week+12%
Show me this month
Remind me tomorrow
→No screens. No fields. It's the same conversation he already has all day.