CASE STUDY · KHADIJA IBRAHIM · PRODUCT MANAGEMENT
9:41
TYPICAL SHOP APP
ShopManager Pro
Dashboard
Inventory
Sales
Reports
Settings
Today's Sales
Items Sold
Add new sale
Enter quantity
Enter amount (Rs.)
Save Draft
Submit
Four fields just to log one sale
He's mid-customer. He's not opening this.
"A small shop owner, constantly serving customers, no time to learn new tools, already lives on WhatsApp. For them, the best product is one that doesn't feel like a product."
— from my teardown on designing for people who don't want to use products
MY REDESIGN — Khadija
S
Khadija — Sales Manager
Active now
Good morning! How's the shop today? 👋
busy morning, sold a lot of chai and biscuits
Nice! Want me to log that? Just tell me roughly how much.
track today's sales: 4500
Got it — logged Rs. 4,500 for today.
This weekRs. 18,200
vs last week+12%
Show me this month
Remind me tomorrow
No screens. No fields. It's the same conversation he already has all day.